The Ideology behind Primal Kitchen

Welcome to Primal Kitchen Restaurants! We are so glad that you've decided to join us. Primal Kitchen restaurants were created to fill a void in our communities. In today's busy world, it seems that people think that they need to sacrifice taste for nutrition or nutrition for price. Primal Kitchen Restaurants were born from the perfect storm of customer demand and the meeting of two key individuals, Mark Sisson and Mario Altiery, two individuals who had a dream of opening the first organic, clean-eating franchise.

A former elite endurance athlete and bestselling author, Mark Sisson always had a passion for health and fitness. Using his fame, as well as his academic background and desire to help others live life to the fullest, he created his own empire over the last several decades and has accumulated a legion of followers who have been inspired by his health and fitness advice. While he owns several smaller specialty food concepts, he always dreamed of developing a chain of organic, clean restaurants that were accessible by the masses.

Mario Altiery grew up in the restaurant industry, working in his family’s restaurants since he was eleven years old. Through his work as president and founder of Upside Group Franchise Consulting, he built many successful brands from scratch. Mario, who had always been an athlete himself, found Mark’s website and hbecame a supporter of Mark’s health and fitness philosophies.

Mark and Mario came up with the Primal Kitchen concept after realizing that consumers repeatedly complained that there were not a lot of fast-casual restaurant options in their areas. They saw the massive gap in the marketplace for consumers who wanted to eat conveniently but were also concerned with what they were putting into their bodies while not wanting to compromise taste and enjoyment. Mark and Mario began a painstaking journey of working with top chefs to select ingredients that met the strictest standards of taste, natural healthfulness, and phytonutrient potency. It took two years, but after hard work and perseverance, they eventually created a menu that offered healthier and tastier options than any other fast-casual concept in existence.

The owners decided to franchise Primal Kitchen because there were few clean-eating franchise restaurants in the fast-casual space.

For more information on how you can open your own local clean-eating restaurant, please contact Primal Kitchen Franchising today. | Facebook | Twitter | Instagram | Google+